Rancak Bana

The brief.

The stack.

What's on the page.

• Hero — Tanah rancak, dengan layanan yang setara keindahannya

  Full-viewport opening with looping Sumbar nature video and the brand's forward-hospitality headline. Word-stagger reveal on first paint, CTAs into Packages and the commitments below.

• ProblemReveal — anonymized visual reconstruction

  Public criticism of Sumbar hospitality acknowledged via a custom TweetCard component with anonymized handles and synthetic supporting comments. Title pivot frames the acknowledgment as reason-we-exist, not self-deprecation: 'Suara ini yang membuat kami berdiri — bukan untuk membantah, tapi untuk memajukan.'

• Packages — photo-first tour cards

  Three real tour packages with full itineraries — Highlands Heritage 3D2N, Pesisir Mentawai 4D3N, Solo Hopper 5D4N — rendered as 4:5 photo cards with floating chrome badges, transparent pricing, and a 'Paling Populer' label on the strongest seller. WhatsApp CTA per card with a prefilled booking message.

• CustomRoute — moss-dark sewa mobil break

  The only dark section on the page, used as cinematic punctuation. Three vehicle tiers (Avanza, Innova, Hiace) at transparent daily rates, plus three popular route presets (Coastline, Highland Loop, Heritage Trail) with hand-drawn SVG mini-maps and path-draw animation on reveal.

• DestinationsKuliner — scroll-driven aspirational reel

  Six destinations (Mentawai, Harau, Maninjau, Bukittinggi, Sawahlunto, Pagaruyung) and eight curated kuliner spots reveal sequentially under a pinned-scrub scroll timeline. Each kuliner card links to its actual GMaps location with a published price range. Closes with an explicit anti-mark-up promise.

• CtaFooter — sober closing band

  Moss-dark closing hero with three pastel commitment cards (peach, mint, cream), a coral-accented headline, and a WhatsApp + email row. Footer below carries the dual disclaimer that the brand is fictional and the site is a showcase template, with a backlink to rimba.dev.

Design decisions.

• Section flow as conversion narrative

  The page reads as a six-section story — open with the natural product, acknowledge the public criticism honestly, commit to a higher standard, surface concrete buyable packages, show aspirational destinations and curated kuliner, close with a WhatsApp CTA. Every section earns its position by what it asks the visitor to think next.

• Forward positioning, never self-deprecation

  The brand doesn't say 'we'll fix the broken industry.' It says 'we exist to raise the bar — Sumbar layak dikenal.' Public criticism of the wider industry is framed as the reason this brand exists, not as a confession of weakness. Every CTA, every commitment card, every package description reinforces the same voice.

• Anonymized acknowledgment

  The Problem section paraphrases real public commentary instead of republishing it verbatim. Anonymized handles, generic avatars, synthetic supporting comments composed from common complaint patterns. Original commenters don't get pulled into a marketing page they didn't sign up for.

• WhatsApp-first booking

  Indonesian hospitality MVPs don't need a payment integration or a booking-form backend — they need WhatsApp. The site uses prefilled message templates per package, so a visitor's tap opens chat with the right tour, the right date, and the right party size already filled in. Dispatch, customization, and payment happen in chat.

• Scroll-coupled cinematic break

  The Destinations + Kuliner section runs longer than one screen on purpose, so destinations and dishes reveal in sequence as the visitor scrolls. Mobile drops the pin and falls back to a stagger reveal that still respects the storytelling order.

• Indonesian voice, consistent across sections

  Driver certification, transparent pricing, anti-mark-up commitment, and money-back guarantee are all published up front. Indonesian copy throughout — no English fallbacks, no localization-layer awkwardness, no surface where the brand suddenly speaks a different language.